Years of experience have taught us what people want to see on the calendar, and what they don't want to see.
General:
The Hummer Calendar has always been of the highest quality possible, so photos need to be high resolution. Four megapixel or greater digital is preferred. Photos shot on film require the original negatives to be drum-scanned. That means they have to be sent in, taken to a lab for drum-scanning (costing time and money) and returned. High resolution digital is best.
Content:
People want to see close-up extreme action shots of Hummers. The Hummer should take up around 1/3 of the photo or more, not seen in the distance. It should jump off the page at you. In your face. If there's dirt or sand being kicked up, or water or mud being splashed up, that's a plus. Angles and/or wheels off the ground are also pluses.
Avoid:
Posed shots, even if the background scenery is breathtaking. Any vehicle can be parked in front of nice scenery. People want to see Hummers doing what only Hummers can do. People in the shots, including spotters. Other vehicles which are not Hummers. Power lines or other unattractive things in the background. Hummers in parking lots or on pavement.
Lighting and Color:
Hummer should not be in a shadow. If the sun is behind the Hummer, the front of the Hummer will be in shadow. If the sun is overhead, the top of the Hummer will be in light while the bottom will be in shadow. It works best when the sun is behind the camera. Colors should be brilliant and consistent. Automatic cameras will adjust for lighting conditions and if the Hummer is dark compared to the background, the background will be made lighter. Rocks, sky, etc. can be washed out. Focus should be sharp. The finer the detail, the better.
IMPORTANT:
In order to submit a photo for the calendar, you must own the photo. We cannot use photos without the clear rights to do so. If you have purchased a photo from somewhere, you might own a copy of that photo, but you do not own the rights to it (unless you have specifically obtained those rights). It is preferred that you have taken the photo yourself, or it was taken by a friend or family member who will not question our right to use it for publication. No copyrighted material, such as logos, visible in a photo can be used without permission. We will not take even the slightest chance of being sued over the use of a photo.
By submitting a photo for the calendar, you can and do grant us the right to publish it in print. This should be clearly understood. If you are not absolutely certain that you own the rights to a photo, please do not submit it.
